Bralet by Bonds, Cute, right?, Plunge neck, Non-padded cups, Adjustable straps, You're in control, Contrast supportive underband, Bonds logo, Hook-and-eye closure. It's been almost a century since George Bond set up his lingerie label, Bonds, in Sydney. Moving on from hosiery to a complete collection of bras, briefs, socks and loungewear, the Aussie label has been shaping our underwear drawers ever since. Its classic cuts and branded styles are our sleepover friends.